New Book by Muhammad Yunus (Grameen Bank founder and Nobel Prize winner), Building Social Business: The New Kind of Capitalism That Serves Humanity’s Most Pressing Needs (2010). The abstract is below:
Muhammad Yunus, the practical visionary who pioneered microcredit and, with his Grameen Bank, won the 2006 Nobel Peace Prize, has developed a visionary new dimension for capitalism which he calls “social business.” By harnessing the energy of profit-making to the objective of fulfilling human needs, social business creates self-supporting, viable commercial enterprises that generate economic growth even as they produce goods and services that make the world a better place.
In this book, Yunus shows how social business has gone from being a theory to an inspiring practice, adopted by leading corporations, entrepreneurs, and social activists across Asia, South America, Europe and the US. He demonstrates how social business transforms lives; offers practical guidance for those who want to create social businesses of their own; explains how public and corporate policies must adapt to make room for the social business model; and shows why social business holds the potential to redeem the failed promise of free-market enterprise.
While the abstract’s claim that Yunus developed socially responsible for-profit enterprises, the book does look interesting. Yunus will be doing a book signing in Washington, DC on May 14, 2010.
Poverty Law 